It’s not uncommon to feel like your photo needs to get a certain number of likes for you to feel validated – but we hope you know in your heart of hearts that this isn’t the case at all, and that validation comes from knowing your own self worth.
This feeling goes some way to explaining why Hopper HQ’s research into the best time to upload a photo on Instagram in order to get the most engagement is so interesting. From their data, researchers found that the best time to post on Instagram on average is in the evening between 6pm and 7.30pm in the week and 11am at the weekend.
Whilst I’m sure this isn’t news to some of you, because it’s pretty obvious that this is when the most people are using the app, which means more people are likely to see your photo on their timeline and engage with it.
Curious about which filters are most likely to get the most engagement? According to them, not only is Gingham the most popular filter, but it also attracts the most likes and comments, with Claredon coming in second. As for the best performing topics? Photos based on a personal experience, like a weight loss journey – receive on average 22% more likes than other images posted on the same account.