Today we’re going to be covering SEO for your business. For those of you who have not heard about SEO before, SEO stands for search engine optimisation. In this article, we’re going to be covering the following things:
- First, you’re going to understand what exactly search engine optimisation is and why it’s important, especially if you’re a digital marketer in today’s digital landscape.
- We’re also going to look over all the different factors that Google uses to rank your page and your website.
So what is the definition of search engine optimisation?
Search engine optimisation is the process of improving your site to increase its visibility. So when people search for products or services related to your business, the better visibility your pages have in search results the more likely you are to garner attention and attract new and existing customers to your business.
This is how you get found online without having to put any excessive expenses towards your marketing strategy. SEO is super important for any company, whether you’re a smaller company or a larger company.
If you want customers or potential customers to find you, this is how it works. So let’s take a search engine like Google, which is, as we all know, the largest search engine out there. What Google does is it uses what are called bots to crawl pages on the web. So it goes from site to site, collecting information about those pages and putting them in an index.
Think of the index as a giant library where a librarian can pull up a book or a web page to help you find exactly what you’re looking for. Then algorithms analyse the pages in the index. They consider hundreds of ranking factors or signals to determine the order of pages that should appear in the search results for a given query.
So in our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions. This is how search bots estimate exactly how well a website or web page can serve the searcher.
Google is fantastic at doing this by only providing you with the results that it knows you are going to find valuable. It does this by looking at all of those different factors.
SEO is so important for marketing because search is often the primary source of digital traffic for brands and businesses.
Therefore, unless you’re throwing hundreds or thousands of pounds on paid ads, or you’re running an extensive social media campaign where you’re posting consistently. Search is going to be how you find potential customers and that’s by delivering really high-quality information and content on your website.
So this allows search engines like Google to find you and SEO allows you greater visibility. This is because it allows you to rank higher in those search results.
If you think about the way you use search results when you’re looking for something on Google, for example, most of us will never go past the second or third results page. So it’s crucial for businesses to do their SEO well so that they land on that first or second page when people are searching for a topic that’s related to their brand or product.
That is why SEO is so important for marketing. Whether you’re a small business or a gigantic business or you’re even just working for yourself. You never want to underestimate the power of SEO!