According to one study, 61% of marketers say generating leads is their biggest challenge. If you would also say that’s your biggest challenge, you might wonder how to get more leads.
When you get more leads, you’ll be able to improve your sales, but you’ll need to take a few steps to get there.
Keep reading to learn about how to optimise your website to get more leads.
Create a Content Strategy
Trying to generate more leads without a content strategy is like fishing without baiting your hook. You might catch something, but you’ll have to get really lucky.
When you have a strategy, this will help guide you through all of the confusing steps in the process. To start creating a great strategy, you can start analysing the website with a few questions.
For example, do you want your traffic to go to different pages to move further down the funnel? Which pages get the most traffic? Do you have good calls to action?
Which pages are best for converting people into a lead? Which pages are better for just providing more information? Do you have a topic cluster and a good page structure?
Add Lead Forms
Before you start, make sure that you have a general idea of how many leads you’re getting. This will help you track your performance and see what strategies are actually working or not.
After you do that, you can start experimenting with lead forms on different pages. You might not realise that your product page gets a lot of traffic and would be great for people to put their information into.
However, it doesn’t have to just be on your website. You could even include lead forms through a live chat, blog posts, social media, or email marketing.
After you do this, keep track of where the leads come from. When you have this information you’ll be better able to optimise the lead funnel.
Create Great Content
To boost your website ranking, you’ll need to create great content. You can do that with the help of some free SEO tools to ensure that you’re optimising all of your content.
This will also help show that your business is an industry leader. When people see that you know what you’re talking about, they might be more likely to trust you and would be more willing to submit a lead form.
However, you need to do more than just write great blog posts. You might also want to write an ebook, guide, white paper, in-depth study, video, or infographic.
For example, if you’re in a recruiting industry, you’ll want to write content that is geared towards recruiters. You should learn as much as you can about the audience and then write about topics that would be interesting to them. Once you’ve written this content, you should also take steps to promote it.
Analyse Your User Experience
When you work on creating your content strategy, one of the steps should be to analyse the user experience. This will help you think like a user and how they interact with your pages and site overall.
This means that you should organise your website’s pages in a way that makes sense rather than just doing what internal employees would like.
To figure out what works best for the user experience, you can do some usability testing. This is a great way to collect data to logically figure out what is the best option.
You’ll also want to optimise the language. You should find something that your buyers are comfortable with, and don’t use too much technology.
Optimise Your Lead Generation Funnel
Next, you’ll want to make sure that your lead generation funnel is easy for customers to use. This starts with your website ranking. You’ll want to rank for different keywords that users might search.
Once they find something that you wrote for your website, they will start on the path to conversion. They will visit your site and then start looking at your other content and learning more about your product or service.
Hopefully, when they learn enough, they will submit a lead form to learn more. However, sometimes a customer won’t end up at that place.
If they don’t, you’ll need to do some research to figure out why. A/B testing and optimisation can help you with this. It could be something as simple as not having a picture on your home page.
It could also be that your language is confusing. Or maybe no one can even find a lead generation form. Whatever the reason, make sure that you have data to figure out what’s working and what’s not.
Offer CTAs With Value
When you have CTAs on your website, make sure that they have value. Offering something of value is a great way to persuade people that they want to follow through with what you’re suggesting.
For example, you can have them sign up to get an exclusive webinar, case study, tutorial, sneak peeks, previews, podcasts, or e-books.
You could even include a CTA to submit a lead form and promise something in return. This could be offering to solve a problem for them through your product or service.
Discover More Ways to Get More Leads for Your Website
These are only a few ways to get more leads for your website, but there are many other strategies you can use.
The best way to generate more leads is to optimise your SEO for a higher Google ranking.
If you want to do that and need more SEO tips, explore our website for more information.